Reachli


Reachli is a startup to watch. I saw the former Pinerly present at Plug & Play in Sunnyvale last August, and met the founders, when our UBC FOM student, Jonas Fung, hosted a Canadian startup event at Plug & Play. Reachli came out of U of Toronto.. Needless to say, I was impressed… The business model at the time was a blend of Web analytics and viral marketing, with a tag line about “turning browsers into buyers,” which has been the bane of social media marketing efforts. The conversion rate is abysmal. I “got it” immediately,and I am pleased to see them moving forward.. Good luck Reachli!

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