The evolution from static Web to mobile is an organic, shifting movement for publishers and advertisers. First publishers began creating mobile “versions” of their sites, containing limited content and kluge-y navigation. Next came native apps, smaller and more robust versions of sites with custom navigation. But the problem with apps is that they have to be rebuilt for every OS, every device.
University of British Columbia Faculty of Management, Intel alumni, technology assessment, international business, renewable energy, smart grid, fly fisherman, native Californian who has been very fortunate to have traveled, lived and worked all over the globe. My wonderful wife, Isabelle has reintroduced me to my French Provencal heritage.
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