Creating open industry standards always wins, by creating a larger market for all competitors and platforms. This story has been repeated endlessly in technology markets. You would think after so many proprietary failures, it wouldn’t keep repeating itself. HTML5 appears to be another case where an open industry standard has again created a win-win for all involved, including consumers.
Originally posted on PandoDaily:
The evolution from static Web to mobile is an organic, shifting movement for publishers and advertisers. First publishers began creating mobile “versions” of their sites, containing limited content and kluge-y navigation. Next came native apps, smaller and more robust versions of sites with custom navigation. But the problem with apps is that they have to be rebuilt for every OS, every device.
The answer may be in HTML5. With HTML5, apps and mobile sites can be built once and function optimally across all screens, all operating systems, and all browsers. It makes the user experience of transitioning across devices and operating systems seamless — even capturing the native features of a mobile device, such as touch, GPS, and gyroscopic functions. It represents the potential end of the walled garden and the beginning of true standardization.
Even more significantly, because HTML5 powers mobile sites, app abandonment issues can be negated completely. If users have only to type in your URL to serve up a rich mobile experience, there’s no need to worry about whether your app can be found in a particular store. In fact, there’s a strong case for building an HTML5 mobile site and skipping that app all together because. As Forbes notes, “HTML5 helps reduce the functionality gap between mobile websites and apps.”