This is getting messy..  NVIDIA announced yesterday at CES in Las Vegas, that it will market its own game console, which will compete directly with Sony, Microsoft, Nintendo, and for all intents and purposes, Google and Apple TV.  Does this sound to you, as it does to me, like a disaster in the making. Analysts at the launch event in Las Vegas, were reportedly “stunned.”   Students of corporate and product strategy should watch this space, as may well be a classic shakeout, and because it is gaming, it may happen at an accelerated pace.