Celebrate Earth Hour Tonight March 23rd @ 8:30PM: Lights Out For One Hour

My undergraduate and graduate students in Strategy will recall the World Wildlife Fund case study we discussed.  The question embedded in the WWF case study and the challenge was how the WWF could refocus and improve its organizational strategy.  With the launch of Earth Hour in Australia in 2007, to its unquestionable global reach and impact today, do you think WWF made a good strategic decision?

Celebrate Earth Hour tonight @ 8:30PM. Turn off all lights for one hour.