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My undergraduate and graduate students in Strategy will recall the World Wildlife Fund case study we discussed.  The question embedded in the WWF case study and the challenge was how the WWF could refocus and improve its organizational strategy.  With the launch of Earth Hour in Australia in 2007, to its unquestionable global reach and impact today, do you think WWF made a good strategic decision?
Celebrate Earth Hour tonight @ 8:30PM. Turn off all lights for one hour.

earthhour2013

 

Post Author: David Mayes

Founder, Mayo615 Technology Partners Ltd., UBC adjunct faculty, Intel alumnus, technology assessment, international business, cleantech, fly fisherman, native Californian and citizen of France, who has been very fortunate to have traveled, lived and worked all over the globe. My wonderful wife, Isabelle has reintroduced me to my French Provençal heritage.

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