I came across this book during my most recent visit to the UBC Vancouver campus. As good as I think this book is at focusing attention, in workbook style, on the importance of market and industry analysis, there is an issue that I think is not adequately addressed by any model or theory: not Porter, not STEEP or SWAT. Convergence is the issue.
I started this post to make a relative mundane point for UBC Management students about the importance of making their presentations easily understandable, particularly when they involve lots of numbers or spreadsheet data. But after mulling over the post for a few days, I realized that this is a much bigger story.