This IEEE Talk discusses the three biggest trends in online technology and proposes that in fact, they represent one huge integrated trend that is already having a major impact on the way we live, work and think. The 2012 Obama Campaign’s Dashboard mobile application, integrating Big Data, The Cloud, and Smart Mobile is perhaps the most significant example of this trend, combining all three technologies into one big thing. A major shakeout and industry consolidation seems inevitable. Additional developments as diverse as the Internet of Things, Smart Grid, near field communication, mobile payment processing, and location based services are also considered as linked to this overall trend.