Okanagan Marketing Summit 2013
Wednesday, November 20th, 2013, Rotary Centre for the Arts
Full Event Information and Tickets Here: Okanagan Marketing Summit Website
Additional Contact Information
The Okanagan Marketing Summit is being brought to you by Csek Creative.
If you have any questions, please email info@csekcreative.com or contact us by phone at 250-862-8010
Additional Event Information
The full day summit is presented in two sessions, where you can attend the morning session, the afternoon session or both. There is a discount offered if you attend the full day.
8:15am – 12:00pm
Morning Session
The morning session is Okanagan Focused, with emphasis on how to reach your Okanagan audience through traditional, digital, social and other channels.
$29 – get tickets »
1:00pm – 5:00pm
Afternoon Session
The afternoon session is being put on by Canada’s largest Social Media Camp organizers, and is focused solely on Social Media. Speakers will discuss why Social Media is an important component to your overall strategy.
$49 – get tickets »
8:20am – 5:00pm
The Whole Experience
Enjoy both sessions for a full-day learning experience than can help you with your online, and offline, marketing.
$69 – get tickets »
Define
Step 1: Define your message. What you say and how you say it will greatly impact how your brand is perceived. What outcomes are you trying to achieve? Who are you trying to reach? And most important, what do you want them to do once they hear you? Always respect your brand.
Communicate
Step 2: In today’s world there are numerous channels available to communicate our defined message. From traditional, digital and social, we explore the channels and clarify which are best for your situation. Proper synergy of channels can increase your ROI dramatically.
Measure
Step 3: If you don’t have the tools or the right systems to measure your marketing investment, how can you refine your message? We’ll demonstrate how to develop a solid plan for measuring accurately.
Refine
Step 4: Once you have measured your results, now is the time to refine the message if necessary. Communication channels may also need to be modified, increased or changed.
This four-step process is circular; if done right it will grow both your business and your circle of influence.
Morning Session
The morning session will cover the important steps in defining your message and broadcasting it through a variety of marketing channels. Learn from the experts on how to craft and broadcast your message with the best ROI.
The morning session is focused on the real world of marketing your message in the Okanagan. We’ll answer how to best define your message to incite action and which channels to use and why.
Keynote Speaker
What is the purpose of marketing, and why do many of us spend so little time doing it right, failing to measure the results of our efforts? Albert Einstein said, “The definition of insanity is doing the same thing over and over and expecting different results.”
The Message
How do we define the message? Is it an offer with a good call to action? Is it information sharing, brand awareness, or a budget that we just need to spend? Does the message suit your brand, and more importantly, do you have a brand? In today’s world the message must captivate very quickly and have a purpose.
The Channels
Once we have determined the message, how do we best communicate the message? The variety of channels available to us now makes the selection of the channel just as important as the message itself. If the only tool you use is a hammer, everything looks like a nail. We explore the channels from an Okanagan perspective.
Digital
Your website is one of the most important channels most businesses now have. Most advertising, whether traditional or new media, tends to drive to your website. Does your website coincide with your message? Is there a Call to Action that corresponds to the message? Is your website ready for the variety of devices that are viewing the information? Your digital property is being viewed from desktops, tablets, mobile phones, gaming consoles and televisions.
Radio
Dallas Gray from Newcap Radio will look at the science behind successful radio usage. Five key points will be discussed, including how to assess the value of each new customer to your business and how to set realistic goals for your advertising. He’ll also present information on how often a business should advertise, the science and formula behind the most successful radio advertisers, and what and how to “say it” on the radio effectively.
Advertising on Global Okanagan
Advertising on Television has the power to reach out to more of your existing customers while also introducing your company and service to new customers. With all the media options that you have to choose from, there is still no single media that we spend more time with than television. Learn about Television as an important element for your next marketing campaign.
Karen Hill & Bruce McAuliffe will talk about today’s perception of newspapers, and specifically how community newspapers are thriving. There will be discussion on readership and how to market your business by speaking to our readers. Sometimes less is more; we will help you decide when to brand or include a call to action within your advertising space.
Online Marketing
Advertising on local websites includes a wide variety of choices. We explore some of those options. Google Adwords, Coupon sites, eNewsletters are just a sample of other online marketing options.
‘Place of Business‘ Marketing
This will be one of the fastest growing components for many Okanagan businesses. This one is an easy add-on to complement your existing channels. We will discuss digital signage and other passive sales techniques.
Social Marketing
We all hear how we have to be more touchy-feely with social marketing, but how do we make money with it?
