CES Didn't Address The Glaring Market Need: Improved Battery Life
CES Attendees Don’t Even Know What 4K HD TV Is.
33% of Attendees Want Better Batteries
While there have been hints of advanced battery technology development reported in various journals, there was nothing even hinted at the Consumer Electronics Show in Las Vegas this week. This would suggest that we are still a very long way off from any commercial solution to our dead and dying batteries. Ironically my wife last night announced that the battery in her iPhone 5S was not holding a charge like it formerly did. Anyone with this problem also knows that mobile phone stores do not generally even carry replacement batteries. These retailers prefer to use the situation to try to sell you a new phone. Last year at CES, the only battery related news was the Intel Atom CPU which was promoted as doing “more with less,” to achieve all day battery life… Not sure where that has gone.
The following post from NPR offers some stark reality on what people were looking for at CES. “You have to realize, this is like 2 1/2 million square feet of display space with all these drones flying around and these mammoth curved televisions with 4k ultra-high definition,” Murray tells NPR’s Arun Rath. Even in this high-tech wonderland, he says, there were “an awful lot of people running around trying to find power strips so they could plug in their smartphones that had run out of battery juice.”
Forget Wearable Tech. People Really Want Better Batteries.
REBLOGGED FROM NPR
JANUARY 10, 2015 5:07 PM ET
Chris Barnes tries out Toshiba Glass, one of a number of new wearable gadgets at the 2015 Consumer Electronics Show in Las Vegas.
The International Consumer Electronics Show has wrapped up its showcase of the latest in high-tech, from wearables to curved-screen phones to extremely high-definition 4K televisions.
But according to a survey from the magazine Fortune, many Americans have a simpler wish: better batteries.
According to Fortune‘s survey of more than 1,000 adults, conducted in collaboration with Survey Monkey, “only 2% said they were extremely or very likely to buy Internet-connected glasses, such as Google Glass, in 2015.”
And 4K television didn’t do much better. Seventy-five percent of respondents said they had never heard of it.
Meanwhile, consumers indicated that the new smartphone feature they were most excited about — picked by 33 percent of respondents — was “improved battery life.”
Alan S. Murray, editor of Fortune, says he was struck by the survey results while walking around the halls of CES.
“You have to realize, this is like 2 1/2 million square feet of display space with all these drones flying around and these mammoth curved televisions with 4k ultra-high definition,” Murray tells NPR’s Arun Rath.
Even in this high-tech wonderland, he says, there were “an awful lot of people running around trying to find power strips so they could plug in their smartphones that had run out of battery juice.”
Despite consumer interest, Murray says, there wasn’t a great deal of buzz about batteries at CES. But, he says, many in the tech industry are awaiting a breakthrough in battery technology.
“This is a problem waiting to be solved,” Murray says. “And I didn’t get any sense in my three days at the Consumer Electronics Show that the solution is about to happen.”
Smart watches based on Qualcomm chipsets are displayed at CES — but do consumers want them?
Jae C. Hong/AP
As for the lack of interest in wearables, and a lack of knowledge about 4K television, Murray says tech companies are hoping that Steve Jobs was right when he famously told BusinessWeek in 1998 that “people don’t know what they want until you show it to them.”
The question facing companies, Murray says, is, “Can they create the demand by introducing something that sounds so exciting and compelling that you feel like, even though you didn’t previously want one, now you do?”
Sometimes those companies fail.
“A few years back, the big thing at the CES show was 3D television,” Murray says, “and everybody thought, ‘This is going to be the next big thing,’ and they were pushing them out like mad at Best Buy and all the consumer electronic shows.”
But, as it turned out, 3D TV was a big flop. “People don’t want to sit in their living room and wear silly-looking glasses while they’re watching TV,” Murray says.
Whatever device tech companies come up with next, Murray says the lesson fromFortune‘s survey is clear: “it better have a good battery in it!”
Founder, Mayo615 Technology Partners Ltd., UBC adjunct faculty, Intel alumnus, technology assessment, international business, cleantech, fly fisherman, native Californian and citizen of France, who has been very fortunate to have traveled, lived and worked all over the globe. My wonderful wife, Isabelle has reintroduced me to my French Provençal heritage.
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