The Critical Role of Corporate Culture

 

Last week I showed a graphic that at its center had the words “the critical role of corporate culture.” Entrepreneurs need to grasp those words as the very core of the formation and development of their new business. You have a unique opportunity to build the culture you want, to build your team and the values you want your entire team to share.  The company will develop its own culture if you do nothing, so it is better to intentionally form it and nurture it.

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