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Entrepreneurs always hear about the importance of market research. So what is “industry analysis” and why is it important? Very briefly, it is an area of strategic analysis that sits above market analysis and below macro-economic analysis. Much broader than a market, industry analysis considers both global and local factors, potential changes in government policy, and other external factors that may affect an industry.

Post Author: David Mayes

Founder, Mayo615 Technology Partners Ltd., UBC adjunct faculty, Intel alumnus, technology assessment, international business, cleantech, fly fisherman, native Californian and citizen of France, who has been very fortunate to have traveled, lived and worked all over the globe. My wonderful wife, Isabelle has reintroduced me to my French Provençal heritage.

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