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Today I want to discuss the dramatically different situations of Apple and Microsoft, and I also have a quick quiz for you. The Apple and Microsoft case studies this week include examples of two of the most popular topics from my weekly YouTube videos, and on my website,  So, my question is what are the two important concepts? Watch the video and reply to me here with your answers in the comments. I will post the answers next week.

Post Author: David Mayes

Founder, Mayo615 Technology Partners Ltd., UBC adjunct faculty, Intel alumnus, technology assessment, international business, cleantech, fly fisherman, native Californian and citizen of France, who has been very fortunate to have traveled, lived and worked all over the globe. My wonderful wife, Isabelle has reintroduced me to my French Provençal heritage.

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