Entrepreneurs Need to Assess Macroeconomic Issues And Be Prepared to Pivot

I want to share my thoughts on what the new year may have in store as it applies to small startup companies, and entrepreneurs.  This is the time of year to consider macroeconomic issues and your company’s potential exposure. Salesforce.com’s CEO Marc Benioff in November warned of global trade and recession fears among CEO’s. He has now been joined by The Wall Street Journal, The Economist, and other media expressing similar concerns.