Tonight I was channel surfing and stumbled on the Task One iPhone Case in a TV News feature story from an outfit called Task Labs.. Their website is up but not complete. It still has the Latin text of an incomplete webpage template, but you can buy it online if you wish. I want to emphasize that I wish to be completely fair here. I am a dedicated Swiss Army Knife aficionado and a dedicated smart mobile user. I have a simple version of a Swiss Army Knife with a corkscrew in my pocket as I write this. A corkscrew is one of my mandatory survival tools (smile). I have followed the Wall Street Journal coverage of the merger of the two Swiss companies that produce the knives. It is a great story and a great product. I have the full Boy Scout version in my tool drawer. The Task Labs people should also remember the tried and true publicity adage, “Any PR is good PR.”
Maybe three years ago, I recall hearing something about a “nuclear fusion” company starting up in Burnaby. In my mind, the thought of a nuclear fusion company in Burnaby was outlandish and preposterous. Growing up in southern California, and later northern California, I had grown up close and personal with the Space Program, and nuclear physics at UC Berkeley Lawrence Nuclear Labs and the super secret Lawrence Livermore National Labs.
There is a new player emerging on the cultural and business scene today: the idea entrepreneur. Perhaps you are one yourself — or would like to be. The idea entrepreneur is an individual, usually a content expert and often a maverick, whose main goal is to influence how other people think and behave in relation to their cherished topic. These people don’t seek power over others and they’re not motivated by the prospect of achieving great wealth. Their goal is to make a difference, to change the world in some way.