Leveraging Standards As A Marketing Strategy

Co-opetition How can a new small company quickly establish leverage over its competitors? One way is finding a […]

Advertisements

Strategic Focus versus Nimbleness

This week I want to discuss the importance of strategic focus, while still being open to possible opportunities, sometimes called corporate “nimbleness,” which may seem like a contradiction. I am a strong believer in strategic focus, however I have also personally experienced a case where an “openness” to opportunity transformed the enterprise from a pedestrian company into a Silicon Valley legend. Ascend Communications was “focused” on ISDN based video conferencing with a modest and profitable OEM agreement with AT&T. However, AT&T came to Ascend and asked if it could solve a much bigger problem…

Mayo615’s French Odyssey: A Complete Product

The concept of a Total Product or Complete Product is essential to product success, particularly in an emerging new company. This concept was pioneered by Harvard Business School professor Ted Levitt and later updated and adapted to the high technology industry by a group of us at Intel.

The Definition of “Specsmanship” Wikipedia defines Specsmanship as the inappropriate use of specifications or measurement results to establish the putative […]