In the simplest terms, the concept here is how a company can potentially increase both revenue and market share by executing a strategy to work with direct or indirect competitor(s) to the benefit of both, a win-win. The old Arab saying, “My enemy’s enemy is my friend” also applies. It can also be as simple as joining an ad hoc collaboration among a group of companies or a standards group to create market order and simplicity from an overcrowded and confused market. Customers invariably respond to products that provide the greatest value and paths to long-term increased value and cost reduction. Collaboration or “Co-opetition” is one of the most effective means to achieve that goal, particularly in an economic environment where “flat is the new up.”

Microsoft Missed Key Strategic Inflection Points. Much has been written this week about the announcement from Steve Ballmer that he will resign from Microsoft within a year. Microsoft shares bounced upward on the news, giving an indication of investor sentiment, which might have been expected to drive the stock down. Some bloggers have commented with praise on his 13 years as President of Microsoft. But no less than Walt Mossberg of the Wall Street Journal, who also writes for All Things D, quietly tweeted an endorsement of the blog post below by Lauren Goode at “All Things D.” Goode chronicles the major product and strategic events over Ballmer’s helmsmanship of Microsoft. Perhaps the most glaring blunder has to be also the most recent: Windows 8.

In this, my third post on the dramatic and fascinating developments, shifts, and impacts of the Multidimensional Mobile Market War, the precipitous decline of the leading personal computer industry competitors, has become even more pronounced than anyone suspected. Last week, IDC and Gartner were in more or less violent agreement that the bottom had very suddenly dropped out of the PC market.