La French Tech
Leveraging Standards As A Marketing Strategy
Co-opetition How can a new small company quickly establish leverage over its competitors? One way…
French Tech
Strategic Focus versus Nimbleness
This week I want to discuss the importance of strategic focus, while still being open to possible opportunities, sometimes called corporate “nimbleness,” which may seem like a contradiction. I am a strong believer in strategic focus, however I have also personally experienced a case where an “openness” to opportunity transformed the enterprise from a pedestrian company into a Silicon Valley legend. Ascend Communications was “focused” on ISDN based video conferencing with a modest and profitable OEM agreement with AT&T. However, AT&T came to Ascend and asked if it could solve a much bigger problem…
Product Vision
Mayo615's French Odyssey: A Complete Product
The concept of a Total Product or Complete Product is essential to product success, particularly in an emerging new company. This concept was pioneered by Harvard Business School professor Ted Levitt and later updated and adapted to the high technology industry by a group of us at Intel.
Product Vision
"Specsmanship": Missing the Point of a "Complete Product"
The Definition of “Specsmanship” Wikipedia defines Specsmanship as the inappropriate use of specifications or measurement results to…
