Welcome To Mayo615’s New Look I decided it was time to update the website with a new look. […]
The World’s Most Connected People Have Disappeared From LinkedIn The most connected members of LinkedIn have vanished. What […]
Hopefully this comes as no surprise to many, but for some, alas, I am afraid they have yet to get the email. It’s yet another case of the 1% versus the 99%. Only one percent of Web app developers have made any real money, the other ninety-nine percent are SOL. Forty-seven percent of those, make absolutely no money or less than $100 on their app. Not surprisingly there are now over a million apps on the Apple store, and when you add all of the other sources for apps, you can see that the problem is coming to a head. I saw this coming over two years ago and wrote about the problem on this blog, citing a New York Times story published about that time, describing the dark underbelly of the Web app development culture. In a satire of the problem, last year The Onion published a gag story about a new app called “Squander” that enabled users to “geolocate others nearby who had also wasted $2 on the same app.”
Okanagan Marketing Summit 2013 Wednesday, November 20th, 2013, Rotary Centre for the Arts Full Event Information and Tickets […]
Over a year ago now someone on the UBC campus, who was thinking of developing an app, told me about this cool application for capturing cards into your contacts by photographing them on your smart phone. It was Cardmunch. It turned out that the application was only available on the iPhone at that time, but as luck would have it, the company had just been acquired by LinkedIn. Voila! It would obviously only be a few months at most before I could obtain it for my Samsung Android smart phone, right? Wrong. That was over a year ago.
In this presentation, I briefly summarize tactical and strategic marketing and their inherent tension, then evaluate traditional and emerging new alternatives in the sales development process, focusing on strategic marketing control and coordination. The presentation should enable you to better understand how to optimize the coordination of sales performance with a strategic marketing plan.
New Penguin 2.0 Google Search Engine Results Page is a boon for small local businesses. Find out how to exploit this new SEO local search engine results (SERP) feature.