Only customers buy. That may seem like a tautology, but it is a very pithy rule of selling. A market never buys anything. Closing a sale to a customer is the “final mandatory step” in connecting any strategy with business development efforts and sales results.
1964 was a harbinger of the future we now inhabit, but no one knew it at the time. It was the year of the Free Speech Movement (FSM) at the University of California Berkeley, the first stirrings of the cultural revolution to come. FSM epitomized the fear of a world dehumanized by mainframe computers controlled by corporations. Yet that same year Marshall McLuhan also first articulated his famous concepts of “the medium is the message,” and his vision of a “global village.”
As a teenager I had the habit of asking myself odd questions. One of the most enduring of those “questions to myself” involved asking if there was some possible mathematical order to hideously complex physical phenomena like smoke rising from a cigarette. My question remained unanswered for decades until in 1987
This five-minute read may be the most important thing you do today. I say that humbly. Uncertainty is the new normal about everything. Think about it. The extent and scope of unexpected changes to the way things are done is global. Reacting and responding to this uncertainty is now the basis for company and personal survival. I am going to share two examples to get you thinking. I am also sharing here a downloadable model for an entirely new method to analyze and develop your own “impromptu” strategic plan.
While I was still in university, I was sitting on the grass on campus one afternoon, and out of the blue, I was struck by the fact that I didn’t much care anymore what other people thought of me. At that moment, I realized that the most important thing in my life was what I thought about myself, the goals I set for myself, and the direction I would take. I was the pilot of my own destiny.
I need to confess that I’m a procrastinator. I have always been a procrastinator, dependent on bursts of energy and productivity to compensate for my weakness. I have found a million reasons not to attend to what I know needs doing, especially now. I have drifted off to play Death Stranding, the new PlayStation 4 game, watching CNN or Netflix, and drinking too much wine.
Streaming Digital Communication Emerging As A Critical Corporate Recession Resource At New Year’s I posted…
I want to share my thoughts on what the new year may have in store as it applies to small startup companies, and entrepreneurs. This is the time of year to consider macroeconomic issues and your company’s potential exposure. Salesforce.com’s CEO Marc Benioff in November warned of global trade and recession fears among CEO’s.
The Story of the Quick And The Dead Why do so many startups fail? The…
I am focusing today on what investors want to see in order to invest. I…