IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: Actually One Big Thing by David Mayes This IEEE […]

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An excellent discussion of the deeper social implications of the Internet of Everything. Perhaps difficult for some to grasp, but consistent with many other futurists’ views. The current world of MOOC’s in online education, for example, may only be a brief waypoint on the journey to anytime, everywhere education.

The post below caught my attention because of the current industry debate and competitive battle over deployment of much higher Gigabit Internet bandwidth via optical fiber to consumers, known as Fiber to the Home or FTTH, at prices much lower than they currently pay for even 50 Megabit Internet connectivity. Gigabit connectivity is already a reality in Hong Kong and South Korea, with Europe not far behind. The big cable carriers, Comcast and Time Warner, have actually argued publicly that consumers don’t want or need higher bandwidth. How they came to that conclusion is a mystery. Now Google has entered into direct competition with the cable carriers, deploying Gigabit FTTH in Kansas City and Austin, Texas to be followed by other locations, at prices a fraction of Comcast’s pricing for lower bandwidth.

This IEEE Talk discusses the three biggest trends in online technology and proposes that in fact, they represent one huge integrated trend that is already having a major impact on the way we live, work and think. The 2012 Obama Campaign’s Dashboard mobile application, integrating Big Data, The Cloud, and Smart Mobile is perhaps the most significant example of this trend, combining all three technologies into one big thing. A major shakeout and industry consolidation seems inevitable. Additional developments as diverse as the Internet of Things, Smart Grid, near field communication, mobile payment processing, and location based services are also considered as linked to this overall trend.

In this presentation, I briefly summarize tactical and strategic marketing and their inherent tension, then evaluate traditional and emerging new alternatives in the sales development process, focusing on strategic marketing control and coordination. The presentation should enable you to better understand how to optimize the coordination of sales performance with a strategic marketing plan.

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