Trade Show Tips and Etiquette To Help Your Success

I have many years of experience attending tech industry exhibitions and conferences around the World, so I want to offer my personal tips on these events. Trade exhibitions and conference events are concentrated opportunities to build professional contacts and gather important information on an industry and competitors, so look at the opportunity strategically.

People Skills Are Essential to Negotiation Success

Negotiation is at the heart of a business. Winning customers, building partnerships, and securing vendors are all negotiation processes. The skills required to negotiate successfully are complex: inter-personal communication, sales skills, a bit of analytical psychology, assertiveness, and conflict resolution. In short, for a company to do well, the lead negotiator must like people and know how to deal with many different types of people.

The Critical Role of Corporate Culture

Last week I showed a graphic that at its center had the words “the critical role of corporate culture.” Entrepreneurs need to grasp those words as the very core of the formation and development of their new business. You have a unique opportunity to build the culture you want, to build your team and the values you want your entire team to share. The company will develop its own culture if you do nothing, so it is better to intentionally form it and nurture it.

Real Power and Influence

One of my Intel colleagues, a Harvard MBA told me a story of HBS students eager to take John Kotter‘s leadership class, at the time called “Power & Influence.” The students thought that Kotter’s course would teach them how to become calculating and ruthless. He amusingly remembered that Kotter’s course taught them the exact opposite: managers must first learn to be humble, connect and gain the respect of their colleagues and subordinates, before attempting to lead, or they would be doomed. Kotter’s book of the same name is filled with case studies of “ruthless” people who failed and those with humility who succeeded.

I want to talk a bit about networking with new acquaintances or renewing old contacts.  Networking is often dreaded because it sounds like being disingenuous or insincere. Good networking is genuine and sincere. I made the point in Week 1 that communication skills are crucial, and they can be learned. Warren Buffett has said that “public speaking” is the most important skill he ever learned.  So let’s discuss a few ideas on how to make networking less stressful and more successful.  In this video, I will list three key things to remember when networking and expand on why they are so important. My UBC Management students will remember this from my Management Communication course.

Welcome to Mayo615’s Odyssey to France and the first of our Tuesday weekly updates. We invite you to subscribe to our YouTube Channel and follow our weekly updates. In this Week One update we will focus on my first Big Idea, and how I achieved it.  I will also discuss my three most important key takeaways from that experience. We hope that you find this video helpful in achieving your own Big Ideas and goals. So here we go.

Some years ago, the British comedian and Monty Python member, John Cleese participated in a series of sales and management training videos. To this day, I still laugh remembering one of them, “How Not to Exhibit Yourself.” “How Not to Exhibit Yourself” focuses on trade show behavior and particularly how to effectively connect with potential customers, but in my mind, the humorous lessons offered by Cleese could just as easily apply to networking with people in general. My key point in this post is that regardless whatever field you work, your ability and skill in relating to people and communicating effectively will be crucial to your success.