We are all now hearing and reading about Edward Snowden, who is now at the center of a global political firestorm, caused by Snowden’s decision to reveal the NSA’s PRISM surveillance program, and its increasing encroachment of personal privacy. Snowden’s revelations have now also entangled the UK’s GCHQ, the secret intelligence gathering arm of MI6 in Cheltenham, Gloucestershire which has also been sharing similar snooping with the NSA. A former U.S. National Security Administration contractor, Snowden was actually employed by Booz Allen Hamilton, a global management consultancy firm. Snowden’s situation should give us all pause to consider the Brave New World we have entered with zettabytes (1 Million Terabytes) of Big Data, and the uses of it.