Industry Analysis: The Bigger Picture by David Mayes on Jul 19, 2013 Industry analysis is not a well-understood…
With the cost of starting and operating a company dropping precipitously, where do Venture Capitalists fit in, if at all? How can they bring value to an up-and-coming business? As every aspect of our lives — and how we do business — changes from the impact of technology and the Internet, so must financing all of these disruptive dreams. This brings me to Andrew Chung of Khosla Ventures. He’s both an artist and entrepreneur, who breaks the mold of the stereotypical shark investor while financing groundbreaking technology that affects how we re-charge: intellectually, monetarily and literally (as in how we will power our lives).
Industry analysis is not a well understood discipline. It sits between macro economic analysis and market analysis, and uses tools from both. It is most commonly associated with the financial services industry which produces guides for their investors. But there are also large global consultancy firms that specialize in industry analysis. It is an important tool for governments, regional development agencies. Companies use industry analysts to assist their strategic planning. Those who can anticipate the changes in an industry are more likely to be successful. This brief presentation provides an overview of what industry analysis is, examples of industry analysis in action, and why it is so important.
Maybe three years ago, I recall hearing something about a “nuclear fusion” company starting up in Burnaby. In my mind, the thought of a nuclear fusion company in Burnaby was outlandish and preposterous. Growing up in southern California, and later northern California, I had grown up close and personal with the Space Program, and nuclear physics at UC Berkeley Lawrence Nuclear Labs and the super secret Lawrence Livermore National Labs.