Over a year ago now someone on the UBC campus, who was thinking of developing an app, told me about this cool application for capturing cards into your contacts by photographing them on your smart phone. It was Cardmunch. It turned out that the application was only available on the iPhone at that time, but as luck would have it, the company had just been acquired by LinkedIn. Voila! It would obviously only be a few months at most before I could obtain it for my Samsung Android smart phone, right? Wrong. That was over a year ago.
Tonight I was channel surfing and stumbled on the Task One iPhone Case in a TV News feature story from an outfit called Task Labs.. Their website is up but not complete. It still has the Latin text of an incomplete webpage template, but you can buy it online if you wish. I want to emphasize that I wish to be completely fair here. I am a dedicated Swiss Army Knife aficionado and a dedicated smart mobile user. I have a simple version of a Swiss Army Knife with a corkscrew in my pocket as I write this. A corkscrew is one of my mandatory survival tools (smile). I have followed the Wall Street Journal coverage of the merger of the two Swiss companies that produce the knives. It is a great story and a great product. I have the full Boy Scout version in my tool drawer. The Task Labs people should also remember the tried and true publicity adage, “Any PR is good PR.”