Leveraging Standards As A Marketing Strategy

Co-opetition How can a new small company quickly establish leverage over its competitors? One way is finding a […]

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Source: Visa, Mastercard, Others Reconsider Involvement in Facebook’s Libra Network – WSJ After backlash from U.S. and European […]

A Stunning Development in the Global Smartphone Industry Source: Huawei may sell its 5G technology to a Western […]

People Skills Are Essential to Negotiation Success

Negotiation is at the heart of a business. Winning customers, building partnerships, and securing vendors are all negotiation processes. The skills required to negotiate successfully are complex: inter-personal communication, sales skills, a bit of analytical psychology, assertiveness, and conflict resolution. In short, for a company to do well, the lead negotiator must like people and know how to deal with many different types of people.