On this YouTube Channel, we will share our Big Idea: our personal goal and invite you to participate with us, share your comments and questions and perhaps motivate you to achieve your own Big Idea. We will post an update on our project every Tuesday. We invite your comments and questions about your own Big Idea while you follow ours. We will both reply to all comments and will feature the best questions in our YouTube update videos each week. So click SUBSCRIBE and let’s get started!
Industry Analysis: The Bigger Picture by David Mayes on Jul 19, 2013 Industry analysis is not a well-understood discipline. It sits […]
Hopefully this comes as no surprise to many, but for some, alas, I am afraid they have yet to get the email. It’s yet another case of the 1% versus the 99%. Only one percent of Web app developers have made any real money, the other ninety-nine percent are SOL. Forty-seven percent of those, make absolutely no money or less than $100 on their app. Not surprisingly there are now over a million apps on the Apple store, and when you add all of the other sources for apps, you can see that the problem is coming to a head. I saw this coming over two years ago and wrote about the problem on this blog, citing a New York Times story published about that time, describing the dark underbelly of the Web app development culture. In a satire of the problem, last year The Onion published a gag story about a new app called “Squander” that enabled users to “geolocate others nearby who had also wasted $2 on the same app.”
Stanford University’s free online course, Technology Entrepreneurship begins this week. I have agreed to be a mentor to a maximum of two entrepreneurial teams in this Stanford online course.
In addition to being free you can follow the course on your schedule via the posted video lectures. The course will be taught by Assistant Professor Chuck Eesley. The recommended textbook, Technology Ventures, by Thomas Byers, Richard Dorf, and Andrew Nelson, is available as an etextbook on CourseSmart or Kindle. The first three course videos are available online now.
I will also be working this term with Professor Thomas Hellman at the University of British Columbia’s Sauder School of Business on his Technology Entrepreneurship course. I will be scheduling time to meet with students for both the Stanford and UBC Sauder courses. Further information on dates and times will be posted here.
Industry analysis is not a well understood discipline. It sits between macro economic analysis and market analysis, and uses tools from both. It is most commonly associated with the financial services industry which produces guides for their investors. But there are also large global consultancy firms that specialize in industry analysis. It is an important tool for governments, regional development agencies. Companies use industry analysts to assist their strategic planning. Those who can anticipate the changes in an industry are more likely to be successful. This brief presentation provides an overview of what industry analysis is, examples of industry analysis in action, and why it is so important.
At the request of Professor Ray Taheri of the UBC Engineering Faculty, I gave this guest lecture to all 4th year engineering students in ENGR 499 Capstone Project. From my background in entrepreneurial mentorship and entrepreneurial finance, I focused on the unique challenges engineers face in considering starting and developing a new venture. I discuss the full range of issues, but my personal emphasis, from experience, is the “character” issue. Some excellent engineers have successfully made the transition to entrepreneurship and executive management, but for others the odyssey is a bridge too far. Consequently, I place significant emphasis on honest self-analysis and appreciation of one’s strengths and weaknesses. Listening is a priceless skill.