La French Tech
Aligning Strategic Vision With Tactical Sales
There is a saying that marketing wants the right sale, and sales want a…
Social Media Marketing
Okanagan Marketing Summit 2013: Wednesday, November 20th
Okanagan Marketing Summit 2013 Wednesday, November 20th, 2013, Rotary Centre for the Arts Full Event…
UBC
Engineer to Entrepreneur
At the request of Professor Ray Taheri of the UBC Engineering Faculty, I gave this guest lecture to all 4th year engineering students in ENGR 499 Capstone Project. From my background in entrepreneurial mentorship and entrepreneurial finance, I focused on the unique challenges engineers face in considering starting and developing a new venture. I discuss the full range of issues, but my personal emphasis, from experience, is the “character” issue. Some excellent engineers have successfully made the transition to entrepreneurship and executive management, but for others the odyssey is a bridge too far. Consequently, I place significant emphasis on honest self-analysis and appreciation of one’s strengths and weaknesses. Listening is a priceless skill.
Total Online Presence
Aligning Tactical and Strategic Marketing Execution: No Mean Feat of Management
In this presentation, I briefly summarize tactical and strategic marketing and their inherent tension, then evaluate traditional and emerging new alternatives in the sales development process, focusing on strategic marketing control and coordination. The presentation should enable you to better understand how to optimize the coordination of sales performance with a strategic marketing plan.
Smart meter
Co-opetition: Open Industry Standards Always Win. The case for HTML5
Creating open industry standards always wins, by creating a larger market for all competitors and platforms. This story has been repeated endlessly in technology markets. You would think after so many proprietary failures, it wouldn’t keep repeating itself. HTML5 appears to be another case where an open industry standard has again created a win-win for all involved, including consumers.
Industry Analysis
The Task One iPhone Case: A Case Study of Mobile Market Excess?
Tonight I was channel surfing and stumbled on the Task One iPhone Case in a TV News feature story from an outfit called Task Labs.. Their website is up but not complete. It still has the Latin text of an incomplete webpage template, but you can buy it online if you wish. I want to emphasize that I wish to be completely fair here. I am a dedicated Swiss Army Knife aficionado and a dedicated smart mobile user. I have a simple version of a Swiss Army Knife with a corkscrew in my pocket as I write this. A corkscrew is one of my mandatory survival tools (smile). I have followed the Wall Street Journal coverage of the merger of the two Swiss companies that produce the knives. It is a great story and a great product. I have the full Boy Scout version in my tool drawer. The Task Labs people should also remember the tried and true publicity adage, “Any PR is good PR.”
Mergers & Acquisitions
Strategy: Growth At What Cost?
I have offered my own Management Strategy and Entrepreneurship students my views on growth, from…
