At an absolute minimum, Google has scored a PR coup with their blog announcement of “Project Loon,” a trial of Internet Wifi via balloons floating in the stratosphere over New Zealand. You may have already seen, heard or read about this, as the story has appeared in much of the mainstream media, albeit without much journalistic scrutiny. The Loon project has also been covered extensively in the tech “blogosphere” (pun intended). From my reading, only very few journalists have delved into the devil of the details, and asked serious questions, which remain largely unanswered. It is probably not in Google’s best interest to say too much more, as they have already favorably established the Loon Project in the media. The Kiwi’s have a term for this kind of project. They are known in New Zealand as “#8 Wire” projects. Read on and I will explain.

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