As if to underscore my previous posts on the extraordinary rapidity of disruptive change for the utility industry, This is turning out to be potentially more significant than the smart mobile phone revolution. Issues here include the utility industry’s failure to recognize a strategic change caused by disruptive technological change, and to respond to it, and the rapid acceleration in Adizes’ corporate life cycle model. Citibank is now predicting severe consequences for utility companies if they do not grasp the massive changes confronting them.

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This is another of my Industry Analysis discussions for UBC students. This time it is perhaps as big an industry issue and clash of competing values as big as the smart mobile phone market, which I call the Mega Market War of Titans. It is about the intersection between two industries, which has recently morphed into a contentious clash. This is about disruptive new technology and strategic inflection points. So what has happened?

At an absolute minimum, Google has scored a PR coup with their blog announcement of “Project Loon,” a trial of Internet Wifi via balloons floating in the stratosphere over New Zealand. You may have already seen, heard or read about this, as the story has appeared in much of the mainstream media, albeit without much journalistic scrutiny. The Loon project has also been covered extensively in the tech “blogosphere” (pun intended). From my reading, only very few journalists have delved into the devil of the details, and asked serious questions, which remain largely unanswered. It is probably not in Google’s best interest to say too much more, as they have already favorably established the Loon Project in the media. The Kiwi’s have a term for this kind of project. They are known in New Zealand as “#8 Wire” projects. Read on and I will explain.