Tag Archives: Strategic management

Aligning Tactical and Strategic Marketing Execution: No Mean Feat of Management


In this presentation, I briefly summarize tactical and strategic marketing and their inherent tension, then evaluate traditional and emerging new alternatives in the sales development process, focusing on strategic marketing control and coordination. The presentation should enable you to better understand how to optimize the coordination of sales performance with a strategic marketing plan.

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Celebrate Earth Hour Tonight March 23rd @ 8:30PM: Lights Out For One Hour


Celebrate Earth Hour tonight @ 8:30PM. Turn off all lights for one hour.

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