IEEE Talk: Integrated Big Data, The Cloud, & Smart Mobile: Actually One Big Thing by David Mayes This IEEE […]

With good intentions, and also a good dose of Facebook business strategy to expand its base of users, Mark Zuckerberg has struck out to promote Free Basics, a free limited Internet for the poor in less developed countries sponsored by Facebook and its local telecommunications partners. While on the face of it Free Basics would seem to have merit, Zuckerberg has run into a wall of opposition. On close inspection of the details, Facebook’s problem, despite all of its global corporate sophistication, appears to be naïveté about the foreign markets it is trying to enter. It is possible to argue that Zuckerberg and Facebook have the best of intentions and sound arguments. But the best of intentions and sound arguments mean nothing if the key element lacking is a clear understanding of the current foreign market, and the crucial need to adapt to it or fail. Zuckerberg could have looked no further back than 2013 for clues to why he has failed.

This IEEE Talk discusses the three biggest trends in online technology and proposes that in fact, they represent one huge integrated trend that is already having a major impact on the way we live, work and think. The 2012 Obama Campaign’s Dashboard mobile application, integrating Big Data, The Cloud, and Smart Mobile is perhaps the most significant example of this trend, combining all three technologies into one big thing. A major shakeout and industry consolidation seems inevitable. Additional developments as diverse as the Internet of Things, Smart Grid, near field communication, mobile payment processing, and location based services are also considered as linked to this overall trend.