In the simplest terms, the concept here is how a company can potentially increase both revenue and market share by executing a strategy to work with direct or indirect competitor(s) to the benefit of both, a win-win. The old Arab saying, “My enemy’s enemy is my friend” also applies. It can also be as simple as joining an ad hoc collaboration among a group of companies or a standards group to create market order and simplicity from an overcrowded and confused market. Customers invariably respond to products that provide the greatest value and paths to long-term increased value and cost reduction. Collaboration or “Co-opetition” is one of the most effective means to achieve that goal, particularly in an economic environment where “flat is the new up.”
As some may already know, Google is launching its Fi mobile phone service in the United States, and with aggressive expansion plans, hopefully, into Canada and Europe. Google has partnered with Sprint and T-Mobile in the United States. But the intriguing aspect of this new business is Google’s intent to offload phone service to WiFi wherever possible. This prospect has been looming in the wings for awhile, with the talk of true Metro-scale WiFi using VHF white space, and Google’s innovative experiments with “Loon Balloon,” (see my earlier post), and with low orbiting satellite WiFi coverage. Whether these risky and expensive experiments will materialize is another question. However, the prospect of wider area, stronger signal metro WiFi continues to move forward. Google’s hybrid approach using both mobile service frequencies and WiFi to provide full mobile voice and data service is beginning to sound very interesting.
Uh oh! Expect to see the cost of wireless data skyrocket In addition to Ericsson’s forecast of inadequate […]
Originally posted on Gigaom:
Recently there has been a push to make a significant amount of unlicensed white-space spectrum available…
I just finished a long chat with one of my longtime Intel colleagues in Oregon. I have the […]