Exploiting Social Media Marketing Automation
Projecting Your Company’s Brand, Generating Leads, Building Partnerships How can a new small company create…
Projecting Your Company’s Brand, Generating Leads, Building Partnerships How can a new small company create…
On this YouTube Channel, we will share our Big Idea: our personal goal and invite you to participate with us, share your comments and questions and perhaps motivate you to achieve your own Big Idea. We will post an update on our project every Tuesday. We invite your comments and questions about your own Big Idea while you follow ours. We will both reply to all comments and will feature the best questions in our YouTube update videos each week. So click SUBSCRIBE and let’s get started!
If You Get Technology “Convergence” Wrong, Nothing Else Matters I came across this book during…
In an extraordinary turn of events, the U.S. Federal Communications Commission appears set to implement strong new rules, later this month to enforce Net Neutrality on the Internet. If the new rules are implemented, it will have major favorable implications for future global Internet policy with the International Telecommunications Union in Geneva, Switzerland. This means simply that all traffic on the Internet will be treated equally and fairly, which is one of the founding principles of the Internet, since its invention by Sir Tim Berners-Lee, Vin Cerf and others back in the 1980’s.
Joel Peterson, Stanford Business School Professor, and Chairman of JetBlue Airways, is the author of…
The Wall Street Journal has highlighted this commencement speech, and I thought it so good, I had to share it here with my UBC Management students. It is at least as good as Steve Jobs 2005 Stanford commencement address, and it was also given in the same year, 2005.
I came across this book during my most recent visit to the UBC Vancouver campus. As good as I think this book is at focusing attention, in workbook style, on the importance of market and industry analysis, there is an issue that I think is not adequately addressed by any model or theory: not Porter, not STEEP or SWAT. Convergence is the issue.
I started this post to make a relative mundane point for UBC Management students about the importance of making their presentations easily understandable, particularly when they involve lots of numbers or spreadsheet data. But after mulling over the post for a few days, I realized that this is a much bigger story.
My UBC Faculty of Management students will recall that I said that Bill Clinton’s speech to the Democratic National Convention was memorable. I also predicted that Clinton’s speech would be remembered and analyzed as one of the great communication events in recent years. Now that the dust has settled and the smoke cleared from the U.S. Presidential election, it is also much clearer what was important and what was not. It is even more clear now, with the passage of time, and the elimination of all the emotion. Below is the Wall Street Journal’s glowing assessment of Clinton’s speech. Coming from the WSJ, one must admit that their opinion carries even greater weight because a Rupert Murdoch owned publication is not expected to show much admiration for anything to the left of Karl Rove.
As many of my colleagues and students know, student cyber skills are one of my big…