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The digital textbook market still seems likely to proceed at a snail’s pace. It also appears that the university textbook market may be a very different market segment from the broader book market represented by Barnes & Noble, Borders, and Chapters in Canada. Current UBC Bookstore estimates of E Reader textbook sales is 5%. Renting textbooks, textbook sharing, and just flat out electing not to buy the textbook still seem strong trends.

The high prices of the big textbook publishers, Wiley, Pearson, and Addison Wesley would cause one to surmise that the price of hardbound textbooks would drive students to much lower cost electronic licenses on e readers, but this does not seem to be the case.  Theories abound as to the reason for this.  A common explanation is fear of the technology not working at exactly the wrong moment, and limited or no technical support available, compared to the simplicity of old fashioned paper books.

This morning, a NPR Morning Edition story also delved into this topic,  reporting on young readers who still want paper bound books, or as one suggested, they may want both paper and e book, but paper still trumps.  It seems clear that there is strong consumer resistance to moving to e books.

Post Author: David Mayes

Founder, Mayo615 Technology Partners Ltd., UBC adjunct faculty, Intel alumnus, technology assessment, international business, cleantech, fly fisherman, native Californian and citizen of France, who has been very fortunate to have traveled, lived and worked all over the globe. My wonderful wife, Isabelle has reintroduced me to my French Provençal heritage.

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